Sometimes, the best way is through…

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Photography by Michael LoBiondo specializing in people, corporate, industrial and advertising. Surgical Skills Lab

Sometimes, the most literal image isn’t the one that communicates the best.  An example of this is photographing surgical students in a cadaver lab.  Yes, body parts everywhere, in various stages of surgery.  If you’re shooting for images that depict the students, how they concentrate, how they look while working, it may not be the best idea to show the grisly details of the bodies.  Sometimes, the best way is through.  This image was shot through the shoulders of other students working together.  It shows the concentration of the student and a potential applicant could look at this and think, “yes, that could be me.”  The cropping was done in camera.  It follows some of the general rules for positioning the subject but breaks the rule of not cropping into the subject.  Besides, I think the rules are just “guidelines”! The only post work was to increase the saturation a little bit to help the blues of the surgery gown and the warmth of her face.  Look ahead, look behind, and always, look through.

More later…ML

Adding Dynamic Color – Industrial Location Photography

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Blue filter added to background light during shooting

When I get to a location, I like to look around where I am and get a “feel” for the space and the people working there.  Then the question becomes, how can I enhance it?  On this location shoot, I wanted to add interest to a shot that was…ok, but needed a little a punch.  All right, a lot of punch.  Blue was a logical choice because of the company shirts.  I added a blue gel to the lights I was using.  This can’t be done after in post.

The color you add has to make sense, can’t conflict with the subject, and above all, can’t send the wrong message.  Red for instance, would have been like an emergency room!!  The original, more traditional lighting is below and it’s not bad, but the top one with the gels makes a much more emotional impact.  What do you think?

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Photography by Michael LoBiondo specializing in people, corporate, industrial and advertising.

More later…ML

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Healthcare Education Shoot on Hospital Campus

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In the healthcare world, there are nurses and folks that take care of you before the doctor gets to you. They need training on all the various tests and things that the doctors use to treat you…how to draw blood, stick in an intravenous drip, check blood pressure and other things that take education and lots of practice.  Here are some images we did for The Cabarras College of Health Sciences…

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More later…ML

We went to Tampa for a wedding…

I was in Tampa a few weekends ago for a wedding and went for a little walk.  Here’s what I found….

More later….ML

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Chemical Industrial Shoot

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This project involved mixed lighting and both interiors and exteriors. They had just finished a major upgrade so all the spaces were very clean.  This helps because you don’t spend a lot of time trying to hide backgrounds, trash, and other things.

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We also had both hands on work and lots of technical items to punctuate the high-tech lab environment.

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So we ended with some great imagery accentuated with lots of color.

More later…ML

Industrial Portrait – Paper Box Manufacturing

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We did an industrial portrait in a box plant that pushes out thousands of feet of box material.  Our clients produce the glue that the plant uses so they have reps who constantly monitor the manufacturing to make sure that their product maintains the specs the manufacturer requires.

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At the end of the line, a piece of corrugated gets a quick test to check the adhesive…

More later, ML…

Presidents Day – Goodbye to a president…

lobiondo-afbf2016-stallman-lastspeech_0503This year’s American Farm Bureau Convention is over.  5 days and over 75000 steps (my phone kept track)! Also, a new president.  Bob Stallman has been president for 16 years.  His office was in DC but his rice and cattle farm is in Texas.  I’m sure he’s logged many miles over the 16 years representing American farmers around the world.  In my experience, he’s a humble man with a quick smile.  This image is from his last speech during a standing ovation.  But time moves on.  The new president is a farmer from Georgia named Zippy.  Yes, I love the southerners and their nicknames.  But for now, here’s to Bob.  I hope he gets some well deserved rest.

More later…

ML