Sometimes, the best way is through…

Sometimes, the most literal image isn’t the one that communicates the best.  An example of this is photographing surgical students in a cadaver lab.  Yes, body parts everywhere, in various stages of surgery.  If you’re shooting for images that depict the students, how they concentrate, how they look while working, it may not be the best idea to show the grisly details of the bodies.  Sometimes, the best way is through.  This image was shot through the shoulders of other students working together.  It shows the concentration of the student and a potential applicant could look at this and think, “yes, that could be me.”  The cropping was done in camera.  It follows some of the general rules for positioning the subject but breaks the rule of not cropping into the subject.  Besides, I think the rules are just “guidelines”! The only post work was to increase the saturation a little bit to help the blues of the surgery gown and the warmth of her face.  Look ahead, look behind, and always, look through.

More later…ML

Healthcare Education Shoot on Hospital Campus

 

nurse,training,medical,education

In the healthcare world, there are nurses and folks that take care of you before the doctor gets to you. They need training on all the various tests and things that the doctors use to treat you…how to draw blood, stick in an intravenous drip, check blood pressure and other things that take education and lots of practice.  Here are some images we did for The Cabarras College of Health Sciences…

nurse,training,medical,education,students

nurse,training,medical,education,teacher,professor

nurse,training,medical,education,blood pressure

nurse,training,medical,education,tools,operating room

nurse,training,medical,education,lab,operating room

More later…ML

Oh baby it’s cold outside! Annual Report Photography

 

Michael LoBiondo Photography - Commercial Photographers Charlotte

Michael LoBiondo Photography – Commercial Photographers Charlotte – Charlotte Photographers – Corporate Photographers

It’s getting cold around here in North Carolina and it made me think about all the things we go through shooting outside when it’s really cold and windy.  This shot was for an annual report for a bank that we shot near the Outer Banks of North Carolina.  There isn’t a crop in the field and the trees have all lost their leaves.  Wesley is the farmer, Buck is the Banker (can you guess?).  It’s 38degrees outside with a gusting 20mph wind.  These guys look comfortable as a cucumber.  In the van keeping warm is the art director, snug as a bug.  My assistant and I are so layered with clothes it’s tough to move.  I have some gloves with the tips of the fingers cut off.  A life saver.  Insulated jeans help, too.  Lot’s of battery power.  We’re in the middle of a field without a plug for miles!  The key is to work quickly.  I kept the “models” warm in the van while we set up.  They were in front of the camera for less than 5 minutes.  They have short hair (key) and the wind didn’t gust while we took these shots.  Drink lots of water when getting back in the van because this kind of cold dries you out fast.
What are they looking at?  The white caps and swells of the ocean about 50 yards away.  Did I mention the cold wind over the water??
More later…ML

Industrial Photography,Industrial Photographer Charlotte

Industrial Photography by Michael LoBiondo

Industrial Photography by Michael LoBiondo

Industrial Photographer Charlotte, Industrial Photographer, Industrial Photographers, Charlotte Industrial Photography, Charlotte Industrial Photographer, Corporate Photographer Charlotte, Professional Photographer Charlotte, medical photographer charlotte,location photographer charlotte,

These locations include Chattanooga TN, Bristol TN, Birmingham AL, Greensboro SC, Charlotte NC

Industrial Photography: Who keeps America running? #1

Industrial Photography by Michael LoBiondo Photography

Industrial Photography by Michael LoBiondo Photography

Industrial Photography…places where things get made.  People using their hands, sweating over the smallest detail, getting dirt in their fingernails, making the things that make the things go. The tattoos don’t hurt, either.

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Annual Report Photography-Where Is Your Compass Pointing?

Commercial Photography by Michael LoBiondo Photography-www.mlobiondo.com

Which way to go?

You ever have one of those days where your compass is a little …”lost”.  Well Krystel Green of CATS always knows where her busses and trains are going, where they’ve been, and probably who’s riding! She’s the Senior Marketing Rep for CATS and we had just finished up doing Annual Report photography of one of her committees.  When I said “grab the sign and smile” she gave me her best pearly whites.

So when you want to know where CATS or LYNX goes, go to ridetransit.org or just ask Krystel…she’ll set your compass straight…or north, south, east or west!!

More later…ML

Industrial Photography: Why is this guy laughing??

Industrial Photography by Michael LoBiondo

Be Serious…

This is a popular reaction when I ask “Can you give me a serious look?”.  Most people then crack-up.  It’s all part of our customer service to get you laughing and lighten up the moment.  Relax…the camera loves’ you!!

More later…ML

“…look at what the shadow does…”

Photo by Michael LoBiondo

Industrial Shadow

Sometimes, the light just works for ya’!!  This is from an Annual Report shoot we did on an industrial location.  We shot a bunch of stuff with “regulation” eye wear so you could see the model and see where they’re eyes were looking.  There wasn’t any shadows on the papers and you could see all of his face.  After we got the shot the client liked in the can, I started to move him around so that the shadow coming through the paper started to become important.  I put him in sunglasses because I wanted to have the reflection of the paper and at the same time, NOT see his eyes.  Kind of an anonymous look. It also helped to bring the paper just high enough so you couldn’t recognize him. The paper became a big reflector to pump light back into his face so that he wouldn’t be in complete darkness.  Dramatic, playful, successful.  Keep looking!!

More later…

ML