Adding Dynamic Color – Industrial Location Photography

industrial-location-photography-technical-measurement_blue

Blue filter added to background light during shooting

When I get to a location, I like to look around where I am and get a “feel” for the space and the people working there.  Then the question becomes, how can I enhance it?  On this location shoot, I wanted to add interest to a shot that was…ok, but needed a little a punch.  All right, a lot of punch.  Blue was a logical choice because of the company shirts.  I added a blue gel to the lights I was using.  This can’t be done after in post.

The color you add has to make sense, can’t conflict with the subject, and above all, can’t send the wrong message.  Red for instance, would have been like an emergency room!!  The original, more traditional lighting is below and it’s not bad, but the top one with the gels makes a much more emotional impact.  What do you think?

industrial-location-technical-measurement

Photography by Michael LoBiondo specializing in people, corporate, industrial and advertising.

More later…ML

Chemical Industrial Shoot

industrial-portrait-location-lab-worker-environment

This project involved mixed lighting and both interiors and exteriors. They had just finished a major upgrade so all the spaces were very clean.  This helps because you don’t spend a lot of time trying to hide backgrounds, trash, and other things.

industrial-portrait-location-technical-worker-environment

We also had both hands on work and lots of technical items to punctuate the high-tech lab environment.

industrial-portrait-location-electric-worker-environment

 

industrial-portrait-location-welding-worker-environment

 

industrial-portrait-location-pump-worker-environment

So we ended with some great imagery accentuated with lots of color.

More later…ML

Our Product Photography shows up at SEMA

studio-product-tire-bts

Photography by Michael LoBiondo specializing in people, corporate, product, and advertising.

One of the many products we shoot in our studio are tires.  We photographed a new tire for Continental and it won an award this year at SEMA. Congrats to Continental and to all our crew and digital techs.

More later…ML

Industrial Photography,Industrial Photographer Charlotte

Industrial Photography by Michael LoBiondo

Industrial Photography by Michael LoBiondo

Industrial Photographer Charlotte, Industrial Photographer, Industrial Photographers, Charlotte Industrial Photography, Charlotte Industrial Photographer, Corporate Photographer Charlotte, Professional Photographer Charlotte, medical photographer charlotte,location photographer charlotte,

These locations include Chattanooga TN, Bristol TN, Birmingham AL, Greensboro SC, Charlotte NC

Happy New Year- Back to Business-Annual Report Photography

Business Photography by Michael LoBiondo Photography

Michael LoBiondo Photography

Happy New Year.  It’s 2014 and it feels like we were just worried about the turn of the century messing with our computers.

We start the year with some business annual report photography.  It started out as 2 guys walking but they had this fabulous briefcase.  Along with the shoes and the cuffs, I didn’t want to pass up this shot even though it wasn’t on the shot list.  A lot of great images happen that way.  The trick is not to just see it, but to just shoot it!

On the road soon…I will keep posting.

More later…ML

Annual Report Photography-Where Is Your Compass Pointing?

Commercial Photography by Michael LoBiondo Photography-www.mlobiondo.com

Which way to go?

You ever have one of those days where your compass is a little …”lost”.  Well Krystel Green of CATS always knows where her busses and trains are going, where they’ve been, and probably who’s riding! She’s the Senior Marketing Rep for CATS and we had just finished up doing Annual Report photography of one of her committees.  When I said “grab the sign and smile” she gave me her best pearly whites.

So when you want to know where CATS or LYNX goes, go to ridetransit.org or just ask Krystel…she’ll set your compass straight…or north, south, east or west!!

More later…ML

Architectural Photography – Now’s the time

Photo by Michael LoBiondo Photography

Architectural Photography

We are doing a lot of Architectural Photography now and put together this little piece.  We’re always looking for an interesting angle to photograph when interpreting the architect’s design.  Also, shooting at dusk gives us a unique perspective on the building,the lighting and space around it.

It’s also great to photograph the architects, developers or designers.  We also photograph the real workmen/women on the job but that’s for another blog post.

ML

Industrial Photography: Why is this guy laughing??

Industrial Photography by Michael LoBiondo

Be Serious…

This is a popular reaction when I ask “Can you give me a serious look?”.  Most people then crack-up.  It’s all part of our customer service to get you laughing and lighten up the moment.  Relax…the camera loves’ you!!

More later…ML

Location photography – In the airport

Location Photography by Michael LoBiondo

Location Photography by Michael LoBiondo

 

I seem to be in a lot of airports these days and it reminded me of a location photography assignment we had inside an airport.  I have photographed at airports before and when the airport is your client, things are easier.  You get your bags checked but you’re in a line of one.  Then you can go many places the public can’t because you have a security person attached to your hip.  Many things have changed over the years.

This assignment was for Black Enterprise Magazine and Keith Haywood is an executive for this Bojangles at the end of a concourse at this very busy airport.  A perfect application of using small flash.  The logistics were tricky because I had to go through the TSA check-point and they put my two bags through the ringer.  I had packed light (no pun intended) but it still took 15 minutes.

The question was how to show busy airport concourse, restaurant, subject, and not get run over by the crowd.  I positioned my light stand in the middle of the concourse loaded with the small Canon EX580 flash with small soft-box and had my assistant stand next to it in the wave of oncoming people.  I found a pole to kneel behind.  Wait for the crowd, shoot a bunch.  Reposition, wait for the crowd,  you get the idea.  We did five positions in about 40 minutes during the ebb and flow of passengers coming and going.  No one ran over the light, my subject, my assistant or me.  Couple of close calls with folks on their phones!!  Then, on to chicken and biscuits.

Gotta’ go and catch my flight.  More later….ML