Adding Dynamic Color – Industrial Location Photography

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Blue filter added to background light during shooting

When I get to a location, I like to look around where I am and get a “feel” for the space and the people working there.  Then the question becomes, how can I enhance it?  On this location shoot, I wanted to add interest to a shot that was…ok, but needed a little a punch.  All right, a lot of punch.  Blue was a logical choice because of the company shirts.  I added a blue gel to the lights I was using.  This can’t be done after in post.

The color you add has to make sense, can’t conflict with the subject, and above all, can’t send the wrong message.  Red for instance, would have been like an emergency room!!  The original, more traditional lighting is below and it’s not bad, but the top one with the gels makes a much more emotional impact.  What do you think?

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Photography by Michael LoBiondo specializing in people, corporate, industrial and advertising.

More later…ML

Chemical Industrial Shoot

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This project involved mixed lighting and both interiors and exteriors. They had just finished a major upgrade so all the spaces were very clean.  This helps because you don’t spend a lot of time trying to hide backgrounds, trash, and other things.

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We also had both hands on work and lots of technical items to punctuate the high-tech lab environment.

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So we ended with some great imagery accentuated with lots of color.

More later…ML

Industrial Portrait – Paper Box Manufacturing

 

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We did an industrial portrait in a box plant that pushes out thousands of feet of box material.  Our clients produce the glue that the plant uses so they have reps who constantly monitor the manufacturing to make sure that their product maintains the specs the manufacturer requires.

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At the end of the line, a piece of corrugated gets a quick test to check the adhesive…

More later, ML…

Industrial Photography,Industrial Photographer Charlotte

Industrial Photography by Michael LoBiondo

Industrial Photography by Michael LoBiondo

Industrial Photographer Charlotte, Industrial Photographer, Industrial Photographers, Charlotte Industrial Photography, Charlotte Industrial Photographer, Corporate Photographer Charlotte, Professional Photographer Charlotte, medical photographer charlotte,location photographer charlotte,

These locations include Chattanooga TN, Bristol TN, Birmingham AL, Greensboro SC, Charlotte NC

Industrial Photography: Who keeps America running? #1

Industrial Photography by Michael LoBiondo Photography

Industrial Photography by Michael LoBiondo Photography

Industrial Photography…places where things get made.  People using their hands, sweating over the smallest detail, getting dirt in their fingernails, making the things that make the things go. The tattoos don’t hurt, either.

More later…ML

Editorial Photography: One man’s trash (or scrap)…

Photography by Michael LoBiondo

Scrap Magazine: L. Gordon Iron & Metal Company

This image represents the 3rd and 5th generations in the family business of L. Gordon Iron and Metal.  Saul and Zack (grandson) are both active in the business which has been operating in Statesville since 1917.  They do the usual things a scrap yard does: Crush cars (very cool), sort metals, etc. and then ship them out to smelts locally and regionally.

We got asked to do some editorial photography for Scrap Magazine representing all the generations now working at the yard and after satisfying the magazines needs, I wanted to get just these 2 together so show the contrast in generations.

A scrap yard is a dirty, dangerous, place with lots of sharp edges and we had just had some rain so it was also muddy (sound familiar Charlotte).  Lots of blues and greys and this 1 large copper block of about 2000 pounds of copper.  With the mound of steel, aluminum, and other metals in the background plus the copper block, this became a very expensive set!

“One man’s trash is another man’s treasure”

More next week…ML

Industrial Photography: Why is this guy laughing??

Industrial Photography by Michael LoBiondo

Be Serious…

This is a popular reaction when I ask “Can you give me a serious look?”.  Most people then crack-up.  It’s all part of our customer service to get you laughing and lighten up the moment.  Relax…the camera loves’ you!!

More later…ML