Editorial Photography: One man’s trash (or scrap)…

Photography by Michael LoBiondo

Scrap Magazine: L. Gordon Iron & Metal Company

This image represents the 3rd and 5th generations in the family business of L. Gordon Iron and Metal.  Saul and Zack (grandson) are both active in the business which has been operating in Statesville since 1917.  They do the usual things a scrap yard does: Crush cars (very cool), sort metals, etc. and then ship them out to smelts locally and regionally.

We got asked to do some editorial photography for Scrap Magazine representing all the generations now working at the yard and after satisfying the magazines needs, I wanted to get just these 2 together so show the contrast in generations.

A scrap yard is a dirty, dangerous, place with lots of sharp edges and we had just had some rain so it was also muddy (sound familiar Charlotte).  Lots of blues and greys and this 1 large copper block of about 2000 pounds of copper.  With the mound of steel, aluminum, and other metals in the background plus the copper block, this became a very expensive set!

“One man’s trash is another man’s treasure”

More next week…ML

Industrial Photography: Why is this guy laughing??

Industrial Photography by Michael LoBiondo

Be Serious…

This is a popular reaction when I ask “Can you give me a serious look?”.  Most people then crack-up.  It’s all part of our customer service to get you laughing and lighten up the moment.  Relax…the camera loves’ you!!

More later…ML

“…look at what the shadow does…”

coil-metal-plans-hardhat

Photography by Michael LoBiondo specializing in people, corporate,industrial, and advertising.

Sometimes, the light just works for ya’!!  This is from an Annual Report shoot we did on an industrial location.  We shot a bunch of stuff with “regulation” eye wear so you could see the model and see where they’re eyes were looking.  There wasn’t any shadows on the papers and you could see all of his face.  After we got the shot the client liked in the can, I started to move him around so that the shadow coming through the paper started to become important.  I put him in sunglasses because I wanted to have the reflection of the paper and at the same time, NOT see his eyes.  Kind of an anonymous look. It also helped to bring the paper just high enough so you couldn’t recognize him. The paper became a big reflector to pump light back into his face so that he wouldn’t be in complete darkness.  Dramatic, playful, successful.  Keep looking!!

More later…

ML