Posts

Sometimes, the best way is through…

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Photography by Michael LoBiondo specializing in people, corporate, industrial and advertising. CMC Surgical Skills Lab

Sometimes, the most literal image isn’t the one that communicates the best.  An example of this is photographing surgical students in a cadaver lab.  Yes, body parts everywhere, in various stages of surgery.  If you’re shooting for images that depict the students, how they concentrate, how they look while working, it may not be the best idea to show the grisly details of the bodies.  Sometimes, the best way is through.  This image was shot through the shoulders of other students working together.  It shows the concentration of the student and a potential applicant could look at this and think, “yes, that could be me.”  The cropping was done in camera.  It follows some of the general rules for positioning the subject but breaks the rule of not cropping into the subject.  Besides, I think the rules are just “guidelines”! The only post work was to increase the saturation a little bit to help the blues of the surgery gown and the warmth of her face.  Look ahead, look behind, and always, look through.

More later…ML

Healthcare Education Shoot on Hospital Campus

 

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In the healthcare world, there are nurses and folks that take care of you before the doctor gets to you. They need training on all the various tests and things that the doctors use to treat you…how to draw blood, stick in an intravenous drip, check blood pressure and other things that take education and lots of practice.  Here are some images we did for The Cabarras College of Health Sciences…

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More later…ML