Sometimes, the best way is through…

Sometimes, the most literal image isn’t the one that communicates the best.  An example of this is photographing surgical students in a cadaver lab.  Yes, body parts everywhere, in various stages of surgery.  If you’re shooting for images that depict the students, how they concentrate, how they look while working, it may not be the best idea to show the grisly details of the bodies.  Sometimes, the best way is through.  This image was shot through the shoulders of other students working together.  It shows the concentration of the student and a potential applicant could look at this and think, “yes, that could be me.”  The cropping was done in camera.  It follows some of the general rules for positioning the subject but breaks the rule of not cropping into the subject.  Besides, I think the rules are just “guidelines”! The only post work was to increase the saturation a little bit to help the blues of the surgery gown and the warmth of her face.  Look ahead, look behind, and always, look through.

More later…ML

Adding Dynamic Color – Industrial Location Photography

industrial-location-photography-technical-measurement_blue

Blue filter added to background light during shooting

When I get to a location, I like to look around where I am and get a “feel” for the space and the people working there.  Then the question becomes, how can I enhance it?  On this location shoot, I wanted to add interest to a shot that was…ok, but needed a little a punch.  All right, a lot of punch.  Blue was a logical choice because of the company shirts.  I added a blue gel to the lights I was using.  This can’t be done after in post.

The color you add has to make sense, can’t conflict with the subject, and above all, can’t send the wrong message.  Red for instance, would have been like an emergency room!!  The original, more traditional lighting is below and it’s not bad, but the top one with the gels makes a much more emotional impact.  What do you think?

industrial-location-technical-measurement

Photography by Michael LoBiondo specializing in people, corporate, industrial and advertising.

More later…ML

American Farm Bureau Convention 2015 in San Diego – EVENT Photography

I traveled to warm and unusually damp San Diego for the 2015 Farm Bureau Convention in January and here are some of my favorite images from the trip.  Where there’s farmers, there’s always boots and cowboy hats.

Even though the farmers are at the convention, farming at home doesn’t stop.  The use of technology has changed the way farmers communicate and keep track of important data about their farm.

One of the speakers was Rorke Denver who was a commander of Navy Seals.  Farmers are the most patriotic folks I come across and they send a high percentage of their kids into the armed services.  San Diego being the home of the Navy Seals made this speaker a home run.

There’s always a few surprises…which is the snake charmer and which is the comedian?

More later…ML

AFBF2015:Photography by Michael LoBiondo

AFBF2015:Photography by Michael LoBiondo

Oh baby it’s cold outside! Annual Report Photography

 

Michael LoBiondo Photography - Commercial Photographers Charlotte

Michael LoBiondo Photography – Commercial Photographers Charlotte – Charlotte Photographers – Corporate Photographers

It’s getting cold around here in North Carolina and it made me think about all the things we go through shooting outside when it’s really cold and windy.  This shot was for an annual report for a bank that we shot near the Outer Banks of North Carolina.  There isn’t a crop in the field and the trees have all lost their leaves.  Wesley is the farmer, Buck is the Banker (can you guess?).  It’s 38degrees outside with a gusting 20mph wind.  These guys look comfortable as a cucumber.  In the van keeping warm is the art director, snug as a bug.  My assistant and I are so layered with clothes it’s tough to move.  I have some gloves with the tips of the fingers cut off.  A life saver.  Insulated jeans help, too.  Lot’s of battery power.  We’re in the middle of a field without a plug for miles!  The key is to work quickly.  I kept the “models” warm in the van while we set up.  They were in front of the camera for less than 5 minutes.  They have short hair (key) and the wind didn’t gust while we took these shots.  Drink lots of water when getting back in the van because this kind of cold dries you out fast.
What are they looking at?  The white caps and swells of the ocean about 50 yards away.  Did I mention the cold wind over the water??
More later…ML

CareRing Photography, Charlotte Healthcare Photographer

Charlotte Healthcare Photographer Michael LoBiondo

Charlotte Healthcare Photographer Michael LoBiondo

We just finished photography for CareRing’s HOPE FOR COMMUNITY HEALTH Annual Luncheon on Wednesday, October 8th from 11:30 – 1:00 pm at the Westin Charlotte.  This is one of the non-profit projects we do every year or so.  Care Ring is a nonprofit organization dedicated to providing preventive health services for the uninsured, underinsured or those  otherwise lacking access to affordable, high-quality preventive health care. The organization annually serves more than 7,000 people in Mecklenburg County and is a leader in collaborative efforts to improve community health. (taken from their website).  As a charlotte healthcare photographer, we enjoy these projects because they give us a lot of room for creativity.  Check them out, they do great work in our community.

Industrial Photography,Industrial Photographer Charlotte

Industrial Photography by Michael LoBiondo

Industrial Photography by Michael LoBiondo

Industrial Photographer Charlotte, Industrial Photographer, Industrial Photographers, Charlotte Industrial Photography, Charlotte Industrial Photographer, Corporate Photographer Charlotte, Professional Photographer Charlotte, medical photographer charlotte,location photographer charlotte,

These locations include Chattanooga TN, Bristol TN, Birmingham AL, Greensboro SC, Charlotte NC

Industrial Photography: Who keeps America running? #1

Industrial Photography by Michael LoBiondo Photography

Industrial Photography by Michael LoBiondo Photography

Industrial Photography…places where things get made.  People using their hands, sweating over the smallest detail, getting dirt in their fingernails, making the things that make the things go. The tattoos don’t hurt, either.

More later…ML

Editorial Photography: Get on the ball…

Editorial Photography by Michael LoBiondo

Editorial Photography

This editorial photography assignment was about photographing patients of a physical therapy group while they were using specific equipment.  There is actually someone on the other end of these shoes! There is some really high-tech equipment being used these days but you can’t ever forget the tried and true rubber ball.  Plus it comes in very nice colors (I AM partial to green).

 

 

Architectural Photography – Now’s the time

Photo by Michael LoBiondo Photography

Architectural Photography

We are doing a lot of Architectural Photography now and put together this little piece.  We’re always looking for an interesting angle to photograph when interpreting the architect’s design.  Also, shooting at dusk gives us a unique perspective on the building,the lighting and space around it.

It’s also great to photograph the architects, developers or designers.  We also photograph the real workmen/women on the job but that’s for another blog post.

ML

found on a lonely road…

Photography by Michael LoBiondo

Fruit Sign

A great weekend to go to the fresh market.  It’s still strawberry time…

Yeah fruit!!!

ML