lobiondo-summer-golf-location-lifestyle

The Last Days of Summer…

Summer’s end is here.  We had a great summer and as the projects get complete, we will share more of our favorite images (ya’know, the client wants them first!!). We traveled up and down the east coast from Ft. Lauderdale to Parsippany (that’s New Jersey) with a range of projects from industrial to lifestyle. We even got to sample some New Jersey crabs and spaghetti…OH MY!

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So there’s time for one last round…even if it’s on the putting green!

More Later…

ML

female | worker | manufacturing | safety | quality control | LoBiondo Photography

Here’s To The Women Who Work Through Lunch!

You might think that our industrial and manufacturing photography is dominated by men, and largely it is. But there are many women working in the blue collar arena, gettin’ dirty just like the guys…

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Rosie the Riveter comes in many forms.

More Later…ML

industrial | North Carolina plant | glass | LoBiondo Photography| reflections

Through The Looking Glass

The problem with shooting glass is the glass can act like a mirror; it  sees everything in the background, plus all of my production lights and sometimes me, behind the camera.

The cool thing about shooting glass is it can create fabulous reflections of your subject. It’s all a matter of angle or “perspective,” as I like to say.

industrial | North Carolina plant | glass | LoBiondo Photography| reflections

industrial | North Carolina plant | glass | LoBiondo Photography| reflections

This client makes glass windshields for trucks and huge window panels for skyscrapers.  Both production locations afforded the opportunity to play off of the reflections of the surroundings and of the people working in the plant.

industrial | North Carolina plant | glass | LoBiondo Photography| reflections

industrial | North Carolina plant | glass | LoBiondo Photography| reflections

We also got to photograph glass processes in a large plant in Texas where, as you know, everything is bigger (big plant, big sky, etc, etc!!)

industrial | texas plant | glass | LoBiondo Photography| reflections

More later…

ML

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Let’s Take A Bus Ride…

CATS, the Charlotte Area Transit System, asked us to photograph some of their new bus decals to freshen the image library and promote ridership.

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Photography by Michael LoBiondo specializing in people, corporate, industrial and advertising.

…We got to shoot from dawn until dusk, from 40 degrees to 90 degrees. Multiple models and crew, different lighting styles, and lots of walking…and every now and then, a bus ride! Nothing like having 30,000 pounds of bus to direct!

More later, ML

lobiondo-corporate-meeting-glasswall

New Images – Michael LoBiondo Photography

We added some new images to the website.  Take a look…

More later

ML

P.S. Please let us know if you want to stay on our blog list. Just email me at michael@mlobiondo.com

Thanks

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Sometimes, the best way is through…

Sometimes, the most literal image isn’t the one that communicates the best.  An example of this is photographing surgical students in a cadaver lab.  Yes, body parts everywhere, in various stages of surgery.  If you’re shooting for images that depict the students, how they concentrate, how they look while working, it may not be the best idea to show the grisly details of the bodies.  Sometimes, the best way is through.  This image was shot through the shoulders of other students working together.  It shows the concentration of the student and a potential applicant could look at this and think, “yes, that could be me.”  The cropping was done in camera.  It follows some of the general rules for positioning the subject but breaks the rule of not cropping into the subject.  Besides, I think the rules are just “guidelines”! The only post work was to increase the saturation a little bit to help the blues of the surgery gown and the warmth of her face.  Look ahead, look behind, and always, look through.

More later…ML

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Adding Dynamic Color – Industrial Location Photography

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Blue filter added to background light during shooting

When I get to a location, I like to look around where I am and get a “feel” for the space and the people working there.  Then the question becomes, how can I enhance it?  On this location shoot, I wanted to add interest to a shot that was…ok, but needed a little a punch.  All right, a lot of punch.  Blue was a logical choice because of the company shirts.  I added a blue gel to the lights I was using.  This can’t be done after in post.

The color you add has to make sense, can’t conflict with the subject, and above all, can’t send the wrong message.  Red for instance, would have been like an emergency room!!  The original, more traditional lighting is below and it’s not bad, but the top one with the gels makes a much more emotional impact.  What do you think?

industrial-location-technical-measurement

Photography by Michael LoBiondo specializing in people, corporate, industrial and advertising.

More later…ML