Posts

Adding Dynamic Color – Industrial Location Photography

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Blue filter added to background light during shooting

When I get to a location, I like to look around where I am and get a “feel” for the space and the people working there.  Then the question becomes, how can I enhance it?  On this location shoot, I wanted to add interest to a shot that was…ok, but needed a little a punch.  All right, a lot of punch.  Blue was a logical choice because of the company shirts.  I added a blue gel to the lights I was using.  This can’t be done after in post.

The color you add has to make sense, can’t conflict with the subject, and above all, can’t send the wrong message.  Red for instance, would have been like an emergency room!!  The original, more traditional lighting is below and it’s not bad, but the top one with the gels makes a much more emotional impact.  What do you think?

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Photography by Michael LoBiondo specializing in people, corporate, industrial and advertising.

More later…ML

CareRing Photography, Charlotte Healthcare Photographer

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Charlotte Healthcare Photographer Michael LoBiondo

Charlotte Healthcare Photographer Michael LoBiondo

We just finished photography for CareRing’s HOPE FOR COMMUNITY HEALTH Annual Luncheon on Wednesday, October 8th from 11:30 – 1:00 pm at the Westin Charlotte.  This is one of the non-profit projects we do every year or so.  Care Ring is a nonprofit organization dedicated to providing preventive health services for the uninsured, underinsured or those  otherwise lacking access to affordable, high-quality preventive health care. The organization annually serves more than 7,000 people in Mecklenburg County and is a leader in collaborative efforts to improve community health. (taken from their website).  As a charlotte healthcare photographer, we enjoy these projects because they give us a lot of room for creativity.  Check them out, they do great work in our community.

Architectural Photography – Now’s the time

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Photo by Michael LoBiondo Photography

Architectural Photography

We are doing a lot of Architectural Photography now and put together this little piece.  We’re always looking for an interesting angle to photograph when interpreting the architect’s design.  Also, shooting at dusk gives us a unique perspective on the building,the lighting and space around it.

It’s also great to photograph the architects, developers or designers.  We also photograph the real workmen/women on the job but that’s for another blog post.

ML

Industrial Photography: Why is this guy laughing??

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Industrial Photography by Michael LoBiondo

Be Serious…

This is a popular reaction when I ask “Can you give me a serious look?”.  Most people then crack-up.  It’s all part of our customer service to get you laughing and lighten up the moment.  Relax…the camera loves’ you!!

More later…ML

Location photography – In the airport

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Location Photography by Michael LoBiondo

Location Photography by Michael LoBiondo

 

I seem to be in a lot of airports these days and it reminded me of a location photography assignment we had inside an airport.  I have photographed at airports before and when the airport is your client, things are easier.  You get your bags checked but you’re in a line of one.  Then you can go many places the public can’t because you have a security person attached to your hip.  Many things have changed over the years.

This assignment was for Black Enterprise Magazine and Keith Haywood is an executive for this Bojangles at the end of a concourse at this very busy airport.  A perfect application of using small flash.  The logistics were tricky because I had to go through the TSA check-point and they put my two bags through the ringer.  I had packed light (no pun intended) but it still took 15 minutes.

The question was how to show busy airport concourse, restaurant, subject, and not get run over by the crowd.  I positioned my light stand in the middle of the concourse loaded with the small Canon EX580 flash with small soft-box and had my assistant stand next to it in the wave of oncoming people.  I found a pole to kneel behind.  Wait for the crowd, shoot a bunch.  Reposition, wait for the crowd,  you get the idea.  We did five positions in about 40 minutes during the ebb and flow of passengers coming and going.  No one ran over the light, my subject, my assistant or me.  Couple of close calls with folks on their phones!!  Then, on to chicken and biscuits.

Gotta’ go and catch my flight.  More later….ML

Luck or Patience…

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Photo by Michael LoBiondo

Luck or Patience…

To quote a great golfer, “The more I practice, the luckier I get” (Lee Travino, Arnold Palmer, Gary Player, Jerry Barber…who knows).  I use this to illustrate that what looks like luck is sometimes just patience.  It’s like when you “know” you have the shot in the camera.  The ability to wait for the right moment to click the shutter involves anticipation of what’s coming and having patience.

This image was for the Charlotte Convention Center and Visitors Bureau.  We were shooting simultaneously from this angle and 90degrees from this angle across the street.  Here’s the catch: we couldn’t have any people in the shot and there was a convention going on with over 10,000 people at the same time.  We weren’t allowed to approach anyone at the convention to ask them to move or to stop any flow of people leaving or entering the building.  Being a dusk shot, you only have a few minutes with the perfect light.  We had to wait until there wasn’t anyone on the sidewalk because post would have been difficult.  So we waited and watched.  It was like the place had a pulse…hundreds of people could be at the doors in seconds.  There are actually a bunch of people to the left of the frame.

We took MANY exposures and bracketed all along the way.  There was 1 perfect shot.  No people.  Post production for spotting and the usual stuff.

To see more of our architecture images, go HERE. If you have questions about any of our images, drop me a line and we will use it in a future post.

Was it “luck” or “patience”?

More later

ML