From Brand Confusion to Organized Photo Library

“It’s not about creating an object. It’s about creating a perspective.”  Albert Paley, American Metal Sculptor, (1944-)

Every marketing director and ad agency has been there. 

Michael LoBiondo Photography - Yard supervisor reviewing in-house equipment

You’ve got a great opportunity to promote your brand. You need the right image, right away. But it just isn’t in your photo files.

That’s one reason why clients ask us to create a photo library for their brand.

Michael LoBiondo Photography Industrial Photography: Setting of safety cone - checking equipment

A photo library expresses, image after image, what your brand is all about.  Having a photo library makes your life easier because it conveys your message in a consistent way. Having your media shot by a professional photographer means that the images are high-resolution and thoughtfully composed, allowing them the versatility of both print and digital.

The custom images belong together and feel right in every marketing application. You can quickly find a great shot for any need.

Corporate photography of security expert with branded car on location

Ads. Company website. Social media posts. Marketing collateral. Banners and trade show booths. Catalogs. Even photos on the sides of trucks.

Corporate photography of security company operation call center with employees on location

It takes organization and care to shoot a great photo library, with scouting to identify and plan the most visual shots.

We fulfill the shot list and also suggest fresh possibilities in the moment. 

Our goal is to translate your brand message into a cohesive set of images depicting your products, services and people. 

To show what you can’t say in words alone.

Corporate photography of security expert on location at a construction site with crane

Forget frantic hours searching through a mishmash of old photos that are dated or just…meh.  There’s a better way. 

See our examples of an industrial photo librarycorporate photo library, and healthcare photo library or contact us for inspiration.

We can see your gears turning!  Ours are, too. 

Stay creative….


More Bright and Less Tangle…

A tangle of holiday lights

How do you express the craziness of 2020 in a photograph

In the parody song “The 12 Pains of Christmas”, rigging up the lights is a major pain.  Those crazy lights. All tangled up.

“Tangled” and “pain” are definitely two words to describe what this year has been.

So, here’s hoping 2021 is more bright and less tangle.

Happy Holidays and Happy New Year.