color Archives - Michael LoBiondo Photography

Adding Dynamic Color – Industrial Location Photography

March 21, 2017/in Charlotte Industrial Photographer, Industrial /by Michael LoBiondo

industrial-location-photography-technical-measurement_blue

Blue filter added to background light during shooting

When I get to a location, I like to look around where I am and get a “feel” for the space and the people working there. Then the question becomes, how can I enhance it? On this location shoot, I wanted to add interest to a shot that was…ok, but needed a little a punch. All right, a lot of punch. Blue was a logical choice because of the company shirts. I added a blue gel to the lights I was using. This can’t be done after in post.

The color you add has to make sense, can’t conflict with the subject, and above all, can’t send the wrong message. Red for instance, would have been like an emergency room!! The original, more traditional lighting is below and it’s not bad, but the top one with the gels makes a much more emotional impact. What do you think?

industrial-location-technical-measurement

Photography by Michael LoBiondo specializing in people, corporate, industrial and advertising.

More later…ML

Chemical Industrial Shoot

August 2, 2016/in Charlotte Industrial Photographer, Industrial /by Michael LoBiondo

This project involved mixed lighting and both interiors and exteriors. They had just finished a major upgrade so all the spaces were very clean. This helps because you don’t spend a lot of time trying to hide backgrounds, trash, and other things.

We also had both hands on work and lots of technical items to punctuate the high-tech lab environment.

So we ended with some great imagery accentuated with lots of color.

More later…ML

Final Thoughts from Farm Bureau 14- Location Commercial Photography

January 22, 2014/in Charlotte Commercial Photographer, Charlotte Corporate Photographer, On the road /by mlobiondo

Alamo St. Market

My recent trip to San Antonio Tx for the Annual Farm Bureau Convention/Meeting was the learning experience I expected. The farmers and ranchers I meet and interact with are always generous, courteous, and well mannered. Plus they were some fabulous boots (see photo). As we do mainly commercial photography throughout the year, this trip always starts the year with good people, good food, and some great imagery.

Cowboy Boots on Convention Carpet

Some of the good eats were Bananas Foster (almost caught my coat on fire…exciting stuff) and little peach empanadas.

Bananas Foster

Empadadas

There’s also a lot of skulls/masks here. Some are very colorful.

Skull Mask

The main speaker of the conference was retired Commander Stanley McChrystal. This man served honorably for many years and he was a great speaker.

Commander Stanley McChrystal

So now a new year begins. Lots of images to share. Thanks to Mary and Mike and Ken. They make the long hours easy to bear and are fun to be with.

Next post…a prison story! More later…

ML

Editorial Photography: Get on the ball…

June 27, 2013/in On assignment /by mlobiondo

Editorial Photography

This editorial photography assignment was about photographing patients of a physical therapy group while they were using specific equipment. There is actually someone on the other end of these shoes! There is some really high-tech equipment being used these days but you can’t ever forget the tried and true rubber ball. Plus it comes in very nice colors (I AM partial to green).

“…look at what the shadow does…”

August 23, 2012/in Charlotte Industrial Photographer, Industrial /by mlobiondo

Photography by Michael LoBiondo specializing in people, corporate,industrial, and advertising.

Sometimes, the light just works for ya’!! This is from an Annual Report shoot we did on an industrial location. We shot a bunch of stuff with “regulation” eye wear so you could see the model and see where they’re eyes were looking. There wasn’t any shadows on the papers and you could see all of his face. After we got the shot the client liked in the can, I started to move him around so that the shadow coming through the paper started to become important. I put him in sunglasses because I wanted to have the reflection of the paper and at the same time, NOT see his eyes. Kind of an anonymous look. It also helped to bring the paper just high enough so you couldn’t recognize him. The paper became a big reflector to pump light back into his face so that he wouldn’t be in complete darkness. Dramatic, playful, successful. Keep looking!!

More later…

ML

Street ride in Charleston…

August 10, 2012/in On the road /by mlobiondo

a ride in Charleston

My last trip to Charleston gave me time to “walk about” between shooting and client meetings. There are many places you might never see this for fear that your ride will not be there later in the day. Here, it seems to fit in with the Southern charm of this South Carolina town, bright colors, lazy afternoon.

Heading out to North Jersey and Philadelphia for next weeks shoot. Will share upon my return…

ML

Chairs by the seaside…

July 23, 2012/in Images and Ideas /by mlobiondo

Chairs by the seaside..

I have this fascination with taking photographs where ordinary things we see everyday from angles or perspectives that you don’t ordinarily see. These chairs are standing (sitting?) at attention like they are waiting for something to emerge from the ocean or the far horizon. What are they thinking, what do they see? Are they just at rest while waiting for the next person to sit on them or have they already done their job and enjoying the gaze of the sunset and the peace of the ocean. Do they hear the rustle of the breeze or the crashing of the waves? Maybe they are just chairs in the grass!

More later…

ML

Curlys Flags in Ocean City New Jersey

June 25, 2012/in On the road, Uncategorized /by mlobiondo

Curlys Flags wait for customers

It’s been a long time since my last post but here is an image from one of my favorite places in the world, Ocean City NJ. Actually, I love most beaches, boardwalks, and grand strands. I grew up not far from Ocean City and a few weeks ago, I was shooting a job in South Jersey. Just so you know, only someone from South Jersey distinguishes South Jersey as different from the rest of the state. Not enough words to explain it, just go with me here. I had an extra morning so I drove to OC in the morning before they got busy and started to charge you to “use the sand”.

nothin’ about nudity!!

There’s still a lot you can do on the beach. But sand does get everywhere! I love the beach in the morning. I have great memories of being in the station wagon with my mom and driving to OC in the morning and being back at home by lunch. Now I drive a mini-van. See how far we’ve come!

Being on the beach before the crowds get there allow me to scrounge around and get access to pictures that I might not have when there’s a lot of people around. Hence, Curlys Flags. 5 minutes after I took this, the attendant came out and scattered the flags everywhere. I will be posting some other shots on my facebook page. Please friend me if you haven’t already.

More later…

ML

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