Entries by Michael LoBiondo

From Brand Confusion to Organized Photo Library

“It’s not about creating an object. It’s about creating a perspective.”  Albert Paley, American Metal Sculptor, (1944-) Every marketing director and ad agency has been there.  You’ve got a great opportunity to promote your brand. You need the right image, right away. But it just isn’t in your photo files. That’s one reason why clients ask […]

In The Factory & On The Rooftop

“The cause is hidden. The effect is visible to all” Ovid An in-house corporate marketing team for a major manufacturer called us with exactly the kind of challenge we relish as industrial photographers. This company manufactures and installs air handling systems for huge enterprises, from pharmaceutical and car manufacturers to warehouses, universities, and hospitals. But […]

More Bright and Less Tangle…

How do you express the craziness of 2020 in a photograph?  In the parody song “The 12 Pains of Christmas”, rigging up the lights is a major pain.  Those crazy lights. All tangled up. “Tangled” and “pain” are definitely two words to describe what this year has been. So, here’s hoping 2021 is more bright […]

Up and Running

Up and running is a thing again and safety protocols for photo production are more important than ever right now. Getting back to work on location means careful planning, careful timing, careful everything.  We’re open and on the road again in companies, in manufacturing sites, and even in healthcare settings and pharmaceutical labs that are […]

It pays to look behind you…

“Sometimes, the best image is behind you”.  We were coming back from a location shoot at Lake James and I wanted one more shot to finish the story.  There were lots of trees at the location so we didn’t get to see the sunrise like I wanted.  As we crested the hill on the way […]

The Last Days of Summer…

Summer’s end is here.  We had a great summer and as the projects get complete, we will share more of our favorite images (ya’know, the client wants them first!!). We traveled up and down the east coast from Ft. Lauderdale to Parsippany (that’s New Jersey) with a range of projects from industrial to lifestyle. We even […]