Posts

Up and Running

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Up and running is a thing again and safety protocols for photo production are more important than ever right now.

Getting back to work on location means careful planning, careful timing, careful everything. 

Manufacturing worker pushing metal piece across floor in plant

We’re open and on the road again in companies, in manufacturing sites, and even in healthcare settings and pharmaceutical labs that are ready for photography on location.

Traveling in a small, tight crew to keep everyone safe and our footprint nimble is making this possible.

Healthcare Photography - Portrait of doctor in clinical treatment center

What’s it look like?  PPE on crew, of course, and distancing. Lots of sanitizer.  And extra care with planning and adjusting shot lists to meet each client’s current safety protocols, each state’s guidelines, and every client’s current visual message. 

And GPS, of course.

Let us know how we can help get your plans up and running again.

More later.

ML

Here’s To The Women Who Work Through Lunch!

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You might think that our industrial and manufacturing photography is dominated by men, and largely it is. But there are many women working in the blue collar arena, gettin’ dirty just like the guys…

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Rosie the Riveter comes in many forms.

 

More Later…ML

Through The Looking Glass

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The problem with shooting glass is the glass can act like a mirror; it  sees everything in the background, plus all of my production lights and sometimes me, behind the camera.

The cool thing about shooting glass is it can create fabulous reflections of your subject. It’s all a matter of angle or “perspective,” as I like to say.

industrial | North Carolina plant | glass | LoBiondo Photography| reflections

industrial | North Carolina plant | glass | LoBiondo Photography| reflections

 

This client makes glass windshields for trucks and huge window panels for skyscrapers.  Both production locations afforded the opportunity to play off of the reflections of the surroundings and of the people working in the plant.

industrial | North Carolina plant | glass | LoBiondo Photography| reflections

industrial | North Carolina plant | glass | LoBiondo Photography| reflections

 

We also got to photograph glass processes in a large plant in Texas where, as you know, everything is bigger (big plant, big sky, etc, etc!!)

industrial | texas plant | glass | LoBiondo Photography| reflections

More later…

ML

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Adding Dynamic Color – Industrial Location Photography

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Blue filter added to background light during shooting

When I get to a location, I like to look around where I am and get a “feel” for the space and the people working there.  Then the question becomes, how can I enhance it?  On this location shoot, I wanted to add interest to a shot that was…ok, but needed a little a punch.  All right, a lot of punch.  Blue was a logical choice because of the company shirts.  I added a blue gel to the lights I was using.  This can’t be done after in post.

The color you add has to make sense, can’t conflict with the subject, and above all, can’t send the wrong message.  Red for instance, would have been like an emergency room!!  The original, more traditional lighting is below and it’s not bad, but the top one with the gels makes a much more emotional impact.  What do you think?

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Photography by Michael LoBiondo specializing in people, corporate, industrial and advertising.

More later…ML

Chemical Industrial Shoot

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This project involved mixed lighting and both interiors and exteriors. They had just finished a major upgrade so all the spaces were very clean.  This helps because you don’t spend a lot of time trying to hide backgrounds, trash, and other things.

industrial-portrait-location-technical-worker-environment

We also had both hands on work and lots of technical items to punctuate the high-tech lab environment.

industrial-portrait-location-electric-worker-environment

 

industrial-portrait-location-welding-worker-environment

 

industrial-portrait-location-pump-worker-environment

So we ended with some great imagery accentuated with lots of color.

More later…ML

Industrial Portrait – Paper Box Manufacturing

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industrial-worker-location-safety-portrait

We did an industrial portrait in a box plant that pushes out thousands of feet of box material.  Our clients produce the glue that the plant uses so they have reps who constantly monitor the manufacturing to make sure that their product maintains the specs the manufacturer requires.

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At the end of the line, a piece of corrugated gets a quick test to check the adhesive…

More later, ML…

Industrial Photography,Industrial Photographer Charlotte

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Industrial Photography by Michael LoBiondo

Industrial Photography by Michael LoBiondo

Industrial Photographer Charlotte, Industrial Photographer, Industrial Photographers, Charlotte Industrial Photography, Charlotte Industrial Photographer, Corporate Photographer Charlotte, Professional Photographer Charlotte, medical photographer charlotte,location photographer charlotte,

These locations include Chattanooga TN, Bristol TN, Birmingham AL, Greensboro SC, Charlotte NC

Editorial Photography: One man’s trash (or scrap)…

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Photography by Michael LoBiondo

Scrap Magazine: L. Gordon Iron & Metal Company

This image represents the 3rd and 5th generations in the family business of L. Gordon Iron and Metal.  Saul and Zack (grandson) are both active in the business which has been operating in Statesville since 1917.  They do the usual things a scrap yard does: Crush cars (very cool), sort metals, etc. and then ship them out to smelts locally and regionally.

We got asked to do some editorial photography for Scrap Magazine representing all the generations now working at the yard and after satisfying the magazines needs, I wanted to get just these 2 together so show the contrast in generations.

A scrap yard is a dirty, dangerous, place with lots of sharp edges and we had just had some rain so it was also muddy (sound familiar Charlotte).  Lots of blues and greys and this 1 large copper block of about 2000 pounds of copper.  With the mound of steel, aluminum, and other metals in the background plus the copper block, this became a very expensive set!

“One man’s trash is another man’s treasure”

More next week…ML

Industrial Photography: Why is this guy laughing??

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Industrial Photography by Michael LoBiondo

Be Serious…

This is a popular reaction when I ask “Can you give me a serious look?”.  Most people then crack-up.  It’s all part of our customer service to get you laughing and lighten up the moment.  Relax…the camera loves’ you!!

More later…ML

Big Pipe for New York City

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Photo by Michael LoBiondo

86 inch pipe and welder

We shoot a lot this time of year for annual reports and we go to a number of great locations.  This is a pipe foundry in Bristol TN.  They are making water pipe for New York City and this one tops out at 86 inches.  That’s a bunch of H2O!!  This one section is about 40 feet in length.  Think of all the pipe you have to form, weld, and haul from Tennessee to NY.  The sections have to fit on a flat bed trailer to ship.  It’s almost inconceivable the amount of pipe they have to manufacture and move to New York.

I love these situations because the light is funky and I can get dramatic and crazy with lighting.  The trick was to have a light at the back of the pipe and then position the model to block it.  There is also a small light coming through the side portal and then one front light.

This was processed in Lightroom and then layered to give a slight grungy look.  Leave a comment and let me know what you think.

More later…ml