Lifestyle Photography: What is life without style?

“There is one thing the photo must contain – the humanity of the moment.”

                                                                        – Robert Frank, photographer

We’ve been shooting a lot of lifestyle photos this year for corporate, industrial, healthcare, and product clients.

Lifestyle photography conveys a mood. It helps bring customers closer to a brand and encourages them to act. It’s more about a feeling than about a process. Think photos that introduce us to:

Michael LoBiondo Photography - Women relaxing with first cup of coffee inside apartment

a woman relaxed and comfortable at home (commercial shot for residential developers for an apartment campaign)

Michael LoBiondo Photography - Man blowing leaves wearing protective gaiter over mouth

a homeowner whose mask makes a dusty job safer (shot for a healthcare products company)

Healthcare photography - 3 smiling nurses walking down a hospital hallway

nurses enjoying themselves, even in a demanding job (shot for a national hospital system)

Michael LoBiondo Photography-Corporate staffers in boardroom meeting

a team sharing a moment at work (shot for a Fortune 500 company)

Lifestyle photos are an essential part of a brand’s image library.

We are all about making lifestyle shoots easy. We can hire and work with models at your location. Or we can photograph your people, helping them feel comfortable to bring out their best. 

Now is a great time to book a lifestyle photography shoot, given all the options for natural light.  Check your photo library and see what lifestyle photos you’re missing. After all, what is life without style? 

Stay Creative,

Michael

Creating Successful Images – Vol. 1

There are many avenues to creating a successful image, even when the conditions aren’t ideal. In this project, our challenge was that we had little time to create images and unappealing warehouse lighting. It was also important to the client that the warehouse be non-specific. Using various light sources, we crafted an image that shows the intention and focus of the security guard, as well as the use of new tech.

lobiondo-security-warehouse-industrial

More later…ML

The Last Days of Summer…

Summer’s end is here.  We had a great summer and as the projects get complete, we will share more of our favorite images (ya’know, the client wants them first!!). We traveled up and down the east coast from Ft. Lauderdale to Parsippany (that’s New Jersey) with a range of projects from industrial to lifestyle. We even got to sample some New Jersey crabs and spaghetti…OH MY!

lobiondo-summer-golf-location-lifestyle

So there’s time for one last round…even if it’s on the putting green!

More Later…

ML

Here’s To The Women Who Work Through Lunch!

You might think that our industrial and manufacturing photography is dominated by men, and largely it is. But there are many women working in the blue collar arena, gettin’ dirty just like the guys…

women-industrial-manufacturing-lobiondophotography

 

Rosie the Riveter comes in many forms.

 

More Later…ML

Let’s Take A Bus Ride…

CATS, the Charlotte Area Transit System, asked us to photograph some of their new bus decals to freshen the image library and promote ridership.

bus-cats-charlotte-uptown-movement

Photography by Michael LoBiondo specializing in people, corporate, industrial and advertising.

…We got to shoot from dawn until dusk, from 40 degrees to 90 degrees. Multiple models and crew, different lighting styles, and lots of walking…and every now and then, a bus ride! Nothing like having 30,000 pounds of bus to direct!

More later, ML

Presidents Day – Goodbye to a president…

lobiondo-afbf2016-stallman-lastspeech_0503This year’s American Farm Bureau Convention is over.  5 days and over 75000 steps (my phone kept track)! Also, a new president.  Bob Stallman has been president for 16 years.  His office was in DC but his rice and cattle farm is in Texas.  I’m sure he’s logged many miles over the 16 years representing American farmers around the world.  In my experience, he’s a humble man with a quick smile.  This image is from his last speech during a standing ovation.  But time moves on.  The new president is a farmer from Georgia named Zippy.  Yes, I love the southerners and their nicknames.  But for now, here’s to Bob.  I hope he gets some well deserved rest.

More later…

ML

Oh baby it’s cold outside! Annual Report Photography

 

Michael LoBiondo Photography - Commercial Photographers Charlotte

Michael LoBiondo Photography – Commercial Photographers Charlotte – Charlotte Photographers – Corporate Photographers

It’s getting cold around here in North Carolina and it made me think about all the things we go through shooting outside when it’s really cold and windy.  This shot was for an annual report for a bank that we shot near the Outer Banks of North Carolina.  There isn’t a crop in the field and the trees have all lost their leaves.  Wesley is the farmer, Buck is the Banker (can you guess?).  It’s 38degrees outside with a gusting 20mph wind.  These guys look comfortable as a cucumber.  In the van keeping warm is the art director, snug as a bug.  My assistant and I are so layered with clothes it’s tough to move.  I have some gloves with the tips of the fingers cut off.  A life saver.  Insulated jeans help, too.  Lot’s of battery power.  We’re in the middle of a field without a plug for miles!  The key is to work quickly.  I kept the “models” warm in the van while we set up.  They were in front of the camera for less than 5 minutes.  They have short hair (key) and the wind didn’t gust while we took these shots.  Drink lots of water when getting back in the van because this kind of cold dries you out fast.
What are they looking at?  The white caps and swells of the ocean about 50 yards away.  Did I mention the cold wind over the water??
More later…ML

Happy New Year- Back to Business-Annual Report Photography

Business Photography by Michael LoBiondo Photography

Michael LoBiondo Photography

Happy New Year.  It’s 2014 and it feels like we were just worried about the turn of the century messing with our computers.

We start the year with some business annual report photography.  It started out as 2 guys walking but they had this fabulous briefcase.  Along with the shoes and the cuffs, I didn’t want to pass up this shot even though it wasn’t on the shot list.  A lot of great images happen that way.  The trick is not to just see it, but to just shoot it!

On the road soon…I will keep posting.

More later…ML

Architectural Photography – Now’s the time

Photo by Michael LoBiondo Photography

Architectural Photography

We are doing a lot of Architectural Photography now and put together this little piece.  We’re always looking for an interesting angle to photograph when interpreting the architect’s design.  Also, shooting at dusk gives us a unique perspective on the building,the lighting and space around it.

It’s also great to photograph the architects, developers or designers.  We also photograph the real workmen/women on the job but that’s for another blog post.

ML

Location photography – In the airport

Location Photography by Michael LoBiondo

Location Photography by Michael LoBiondo

 

I seem to be in a lot of airports these days and it reminded me of a location photography assignment we had inside an airport.  I have photographed at airports before and when the airport is your client, things are easier.  You get your bags checked but you’re in a line of one.  Then you can go many places the public can’t because you have a security person attached to your hip.  Many things have changed over the years.

This assignment was for Black Enterprise Magazine and Keith Haywood is an executive for this Bojangles at the end of a concourse at this very busy airport.  A perfect application of using small flash.  The logistics were tricky because I had to go through the TSA check-point and they put my two bags through the ringer.  I had packed light (no pun intended) but it still took 15 minutes.

The question was how to show busy airport concourse, restaurant, subject, and not get run over by the crowd.  I positioned my light stand in the middle of the concourse loaded with the small Canon EX580 flash with small soft-box and had my assistant stand next to it in the wave of oncoming people.  I found a pole to kneel behind.  Wait for the crowd, shoot a bunch.  Reposition, wait for the crowd,  you get the idea.  We did five positions in about 40 minutes during the ebb and flow of passengers coming and going.  No one ran over the light, my subject, my assistant or me.  Couple of close calls with folks on their phones!!  Then, on to chicken and biscuits.

Gotta’ go and catch my flight.  More later….ML