When I get to a location, I like to look around where I am and get a “feel” for the space and the people working there. Then the question becomes, how can I enhance it? On this location shoot, I wanted to add interest to a shot that was…ok, but needed a little a punch. All right, a lot of punch. Blue was a logical choice because of the company shirts. I added a blue gel to the lights I was using. This can’t be done after in post.
The color you add has to make sense, can’t conflict with the subject, and above all, can’t send the wrong message. Red for instance, would have been like an emergency room!! The original, more traditional lighting is below and it’s not bad, but the top one with the gels makes a much more emotional impact. What do you think?